Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Exploring the new features in Google Lighthouse 11.2.0 | A deep dive into performance and design updates

Digital marketing is a field where website performance and user experience are paramount; having the right tools to monitor and improve your website’s performance is crucial. Google Lighthous.....

Oct 30, 2023

Maximising reach with LinkedIn Collaborative Articles | New visibility features

Collaborative Articles have emerged as a potent tool for individuals and brands aiming to amplify their visibility on LinkedIn. LinkedIn’s recent unveiling of new visibility features has furt.....

Oct 27, 2023

Exploring SEO KPIs across various industries

Digital marketing is an endless sea of opportunities, with SEO (Search Engine Optimisation) acting as the compass for navigating through the turbulent waters of online visibility. Central to this a.....

Oct 23, 2023

Google’s new tool to streamline first-party data management

Data management is a pivotal aspect of effective marketing campaigns. Recognising the significance and potential challenges in this domain, Google is set to introduce a transformative tool: Google .....

Oct 20, 2023

SGE | What we know and what we don’t

Understanding the implications of SGE 1. Theories surrounding SGE’s traffic impact SGE is poised to significantly influence organic search. Depending on its final form, we could witness a dec.....

Oct 16, 2023

The synergy between organic and paid social media

Organic social media | The authentic voice Organic social media is all about building genuine connections. It’s where businesses share original content, engage with their audience, and foster.....

YouTube’s new audience insight tools for enhanced marketing strategies

YouTube stands out by offering brands and marketers fresh tools to understand their audience better. With its recent updates to the analytics platform, YouTube presents enhanced insights that can s.....

The next chapter in SEO | Content strategies for 2025

As search behaviours evolve, brands must adapt their strategies to ensure they remain at the forefront of search. Here, we delve into five pivotal considerations for your SEO content strategy in 20.....

The digital marketer’s guide to Google Core Web Vitals

Understanding your website’s performance is pivotal for ensuring a seamless user experience. Google has consistently introduced tools and metrics to help webmasters gauge their site’s p.....

Oct 03, 2023