Narender Kumar Head of Marketing

Narender Kumar

Head of Marketing

Last updated onJan 08, 2025

How Zomato’s MCP Server Shows the Future of AI-Driven Customer Journeys

Zomato has released an official MCP server. And the implications for brands are much larger than ordering food through ChatGPT or Claude. This move reflects a broader transformation that is reshapi.....

Is your site losing Crawl Budget? New best practices

Visibility is everything, but with millions of websites vying for attention, how can you ensure Google finds and prioritises yours? The answer lies in understanding and optimising your crawl budget.....

Is your Robots.txt file outdated? Google’s new policy explained

Ever feel like the internet is a sprawling maze? For search engines like Google, it is! That’s where your robots.txt file comes in. It acts like a helpful signpost, guiding Google’s cra.....

Compare 5 metrics side-by-side with the latest GA4 update

Google Analytics 4 (GA4) has always been our go-to tool for deciphering marketing data, and now, it’s gotten even better. With its recent update, GA4 introduces a host of new features designe.....

Will Siri finally understand you? A look at Apple’s WWDC 2024 announcements

Voice assistants like Siri, Google Assistant, and Alexa are rapidly evolving and becoming increasingly sophisticated thanks to advancements in artificial intelligence (AI). These intelligent voice .....

Bylines don’t matter: Ditch the myth, embrace quality for SEO wins

Ever toiled over crafting the perfect bio for your blog post, convinced it’s the SEO secret sauce? We’ve all been there, friends. The struggle is real. You pour your heart into content,.....

Google cracks the code on authorship | What you need to know for forums and Q&A

The dusty corners of your website, where forums and Q&A sections slumber undisturbed, might hold more treasure than you realise. With Google’s recent Forum & QA Structured Data Update.....

Google search gets a makeover | The 2023 November update decoded

Have you caught wind of the latest Google Search update this November 2023? It’s not just a tweak or a minor change; it’s a full-scale makeover that’s set to shake things up in th.....

3 key mistakes to dodge in SEO data analysis and reporting

SEO is the linchpin of online visibility and success. However, the foundation of effective SEO lies in accurate data analysis and reporting. While most digital marketers understand the importance o.....