Narender Kumar Head of Marketing

Narender Kumar

Head of Marketing

Last updated onJan 08, 2025

Google November 2023 Core Update | Strategies for maintaining your search presence

Google’s algorithm updates have a history of catching even the most seasoned SEO professionals off guard, and the November 2023 Core Update is no exception. This latest iteration could mean a.....

Exploring SEO KPIs across various industries

Digital marketing is an endless sea of opportunities, with SEO (Search Engine Optimisation) acting as the compass for navigating through the turbulent waters of online visibility. Central to this a.....

SGE | What we know and what we don’t

Understanding the implications of SGE 1. Theories surrounding SGE’s traffic impact SGE is poised to significantly influence organic search. Depending on its final form, we could witness a dec.....

The digital marketer’s guide to Google Core Web Vitals

Understanding your website’s performance is pivotal for ensuring a seamless user experience. Google has consistently introduced tools and metrics to help webmasters gauge their site’s p.....

Semantic Networks in SEO

Have you ever felt that pang of frustration when, despite your best efforts, your website doesn’t rank as high as you’d like on Google? You’ve optimised every keyword and followed.....

Using ‘People Also Ask’ for content enhancement

With search engines constantly refining their algorithms, content creators, business owners, marketers, and SEO experts must adapt their strategies to remain visible in the online realm. One powerf.....

Surviving and thriving in SEO after the August 2023 Core Update

Google, the search giant, regularly introduces updates to its search algorithm, and the August 2023 Core Update is no exception. In this article, we’ll explore the benefits of Google’s .....

FAQs no more | Unpacking Google’s latest twist on rich results

Google, forever on the hunt for a superior search experience, has thrown yet another curveball. This time, they’ve set their sights on HowTo and FAQ-rich results. But what’s this change.....

Claude 2’s quest for AI supremacy | A challenge to ChatGPT

Artificial Intelligence (AI) supremacy stands as an aspirational peak, a summit that AI contenders ardently strive to scale. In this riveting panorama, a notable rivalry between Claude 2 and ChatGP.....