Ashita Chinda

SEO Project Manager

Ashita Chinda is an SEO Project Manager with over 14 years of experience leading enterprise and growth-stage SEO initiatives. She specialises in technical audits, large-scale content optimisation, and structured SEO roadmaps that align search visibility with measurable business outcomes. Over the... Read more

Last updated on03 Mar 2026

Topical authority
Technical SEO & Site Architecture

Enterprise SEO Project Management

Content & On-Page Optimisation

Entity & Structured Search Strategy

Types of Schema in SEO | A Complete Beginner’s Guide

Search engines interpret websites differently than humans, relying on structured signals and semantic data.   Schema markup exists to remove ambiguity. It helps search engines understand what .....

The truth about bad backlinks (and how they can ruin your website)

What if I told you those backlinks you’ve been diligently building could be harming your website? It’s true, not all backlinks are created equal. Some can boost your site’s visibi.....

YouTube increases shorts length to 3 minutes & adds creator tools

YouTube Shorts go long Starting October 15th, you can wave goodbye to the 60-second limit. YouTube is tripling the maximum length of Shorts, allowing creators to upload videos up to 3 minutes long......

The ultimate guide to time management for digital marketers

Do you ever feel like there just aren’t enough hours in the day? Between juggling social media campaigns, crafting compelling content, and keeping up with the latest SEO best practices, time .....

Marketing trends to watch in 2025

Buckle up for the marketing rollercoaster in 2025 2024 left you breathless, didn’t it? From privacy regulations tightening their grip to AI accelerating, digital marketing underwent a seismic.....

The cookie crumbles, but your business doesn’t: 5 ways to win without third-party cookies

Ever wake up in a cold sweat, dreading the day your online bakery can’t tell sourdough from shortbread anymore? Yeah, the “cookie conundrum” is upon us, and it’s enough to g.....

Beyond keywords: building backlinks and authority with purposeful content

Remember the days of keyword stuffing? That frantic waltz of cramming every relevant term into your content like sardines in a tin, hoping Google’s bots would swoon over your keyword fiesta? .....

Customer journey in digital marketing

Have you ever wondered how successful businesses seem to know exactly what their customers want? It’s not mind-reading; it’s customer journey mapping – a vital compass in the marketing .....

Youth influence and user-generated content

A transformative trend is unfolding online; the usual suspects do not lead it. This time, young voices are at the helm, steering the course of online content with their creativity and insights. Use.....