AI Search

AI Search and Google Search Are Not the Same

A Unified SEO Strategy Can Still Win Across Both A recent study comparing Google Search with AI search engines such as ChatGPT, Claude, Perplexity and Gemini confirms something important. These sys.....

How Zomato’s MCP Server Shows the Future of AI-Driven Customer Journeys

Zomato has released an official MCP server. And the implications for brands are much larger than ordering food through ChatGPT or Claude. This move reflects a broader transformation that is reshapi.....