The inner and outer workings of a digital agency

How much traffic will I get after 6 months of SEO? If you are working for an SEO agency you must be familiar with this question. We are often asked this question by our new or an existing client. C.....

While searching on Google, you must have noticed a descriptive box answering your query at the top of all the search results. The highlighted content appearing as the top Google search result is a .....

What Is Data-Driven Attribution Model in Analytics? The data-driven attribution (DDA) model in analytics uses algorithms to find and analyze statistically significant data from multiple data source.....

Appearing on the first page of Google is an all-consuming ambition for a digital marketer or a business. Schema Markup is one of the approaches that is not very new, but relatively under-exploited .....

Marketing Automation and its application in B2C and B2B domains alike has been an exciting new service area for us. The idea of customer engagement at regular intervals of time has been around sinc.....

Web analytics has been a key component of my role here at envigo. While we work on generating greater return for the dollar, accurate and reliable web analytics remains the key tool for control and.....

Insights from the SEO World: Key Takeaways in 2016 Let us look at how the SEO industry has grown in 2016 and summarize with key takeaways for 2017. SEO, which comes always in disguise, has been a s.....

In the 1980s, Jan Carlzon, then President of the Scandinavian Airlines, defined the Moment of Truth in business to be: “Any time a customer comes into contact with a business, however remote, they .....