Saurabh Kumar

Google My Business (GMB) is a free and simplified dashboard that helps business owners manage and update business listings across Google. The listings include relevant data such as business’ name, .....

What Is Personalized Marketing and Why Is It Important? Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amoun.....

Google regularly updates its search results algorithm to ensure increased accuracy of the results. On a similar note, on May 4th of this year, Google made some “core” changes to its algorithm. This.....

What is Interactive Content? Consuming content is mostly a passive process. It always involves a one-way engagement from the user in reading, listening or watching the content. Interactive content,.....

Introduction The e-commerce industry has witnessed a tectonic shift in terms of volume and revenue in recent years. With 30-35 million new customers, the e-retail sector grew by 25% in the year 202.....

The success of a B2B company depends on generating leads and boosting sales. But, how will you know whether your marketing efforts have been fruitful? This is where Google Analytics (GA) comes into.....

The recent pandemic has increased the demand for digital marketing as offline marketing has taken a back seat. With the pandemic affecting almost every business, it’s time to switch to the new norm.....

Approximately 58% of the businesses have experienced a decrease in the turnover since the start of the pandemic. The on-going pandemic has forced people to rethink the way they are functioning. Whe.....