Digitalization and Technology-It’s Time to Embrace the New Normal
The COVID-19 pandemic is showing no signs of slowing down. With the number of cases reaching a new high every day, people have no other choice but to stay at home. In such a dire situation, technol.....
B2B Lead Generation Through Digital – Content Marketing Leads The Way
It is widely known that content marketing is one of the most powerful, yet cost-effective means of generating B2B leads. About 88% of B2B marketers rely on content marketing to generate quality lea.....
Is it time for a Web Analytics Audit?
The need for the accurate web analytics data & richer business insights is increasing. Given the importance of web analytics data, it is essential to conduct a web analytics audit every year (o.....
Fix Duplicate E-commerce Transactions in Google Analytics
Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once. These duplicate transactions are caused because there is the po.....
How to Access Custom Dimensions in Google Analytics
Introduction to dimensions and metrics Google Analytics shows two types of data in its reports. These types of data are called dimensions and metrics. A dimension is a trait of the visitors on the .....
Organic Traffic Prediction: How Much Traffic Will I get After 6 Months Of SEO?
How much traffic will I get after 6 months of SEO? If you are working for an SEO agency you must be familiar with this question. We are often asked this question by our new or an existing client. C.....
Optimising Your Content for Featured Snippets
While searching on Google, you must have noticed a descriptive box answering your query at the top of all the search results. The highlighted content appearing as the top Google search result is a .....
Data-Driven Attribution Model Demystified
What Is Data-Driven Attribution Model in Analytics? The data-driven attribution (DDA) model in analytics uses algorithms to find and analyze statistically significant data from multiple data source.....
Schema Markup Best Practices – Json-LD Vs Microdata
Appearing on the first page of Google is an all-consuming ambition for a digital marketer or a business. Schema Markup is one of the approaches that is not very new, but relatively under-exploited .....